PURPOSE

Set up a new small driving school and give it that look that stands out. In terms of content, functionality and visual.

Here, it was important to create a complete design that is easy to translate into a corporate identity as well as offline and online promotion. Of course, this also includes the labelling of the vehicle fleet.

Subsequently, we were also asked to do the same for My Theory Day.

REALIZATION

Thanks to the choice of unique colors and typography, combined with professional photography and a very simple, clean design, the Olav Fijen driving school set an important footprint in the local industry. The fact that it works can be concluded from the fact that the driving school has now grown to 3 instructors with full schedules.

For My Theory Day In addition to promotion and advertising (both offline and online), we have also developed a web application that can be used to manage all course dates and registrations. This is the heart of all data and content and now provides an (over) full course every month.